{"id":79,"date":"2018-05-23T21:22:17","date_gmt":"2018-05-23T21:22:17","guid":{"rendered":"https:\/\/usetrue.com\/blog\/?p=79"},"modified":"2021-04-06T08:14:59","modified_gmt":"2021-04-06T08:14:59","slug":"how-i-increased-a-flower-shops-conversions-by-900-in-2-weeks","status":"publish","type":"post","link":"https:\/\/usetrue.com\/blog\/how-i-increased-a-flower-shops-conversions-by-900-in-2-weeks\/","title":{"rendered":"How I increased a Flower Shops conversions by 900% in 2 weeks."},"content":{"rendered":"<div id=\"ember12903\" class=\"ember-view\">\n<div class=\"reader-article-content\">\n<p>Are you a Flower Shop looking to increase retail visits and online orders ? I was instrumental in helping an online flower shop increase conversions from 1:30 to 1:3 in only two weeks. How did I do it? By using high tempo A\/B testing and some aggressive cart layout fixes:<\/p>\n<p><strong>1)\u00a0Customers looking for flowers don\u2019t prefer an overwhelming array of options, but instead want more unique flowers and arrangements.<\/strong><\/p>\n<p>With the customer in mind, I recommended that the flower shop offer a \u201cBouquet of the Day\u201d, which could give a custom feeling, still with bulk purchasing \u2013 this lowered inventory costs, and removed the \u201clooking around\u201d and decision-making from the visiting customer.<\/p>\n<p><strong>Result:<\/strong>\u00a0The flower shop began saving money on flowers not being ordered per day, and was able to make beautiful, unique arrangements with bulk purchasing. The cart abandonment rate plummeted by 90% as customers appreciated the idea of leaving the flower design choices to the flower shop professionals.<\/p>\n<p><strong>2)\u00a0Customers aren\u2019t usually purchasing more than one arrangement at a time.<\/strong><\/p>\n<p>On higher-priced or one-time purchased items including flowers, cakes, furs, watches, and the like, customers aren\u2019t usually buying more than one at a time. I felt it was unnecessary to offer continued shopping or to cross-sell other arrangements. I also moved the decision-making into one easy-to-use page that asked questions and moved the customer to ordering (SEE BELOW PHOTO).<\/p>\n<p>Within two weeks, sales increased by 900% on the same traffic-by-traffic comparison and abandon cart went to near zero.<\/p>\n<p>Need my help? Contact me.<\/p>\n<\/div>\n<\/div>\n<div class=\"reader-flag-content__wrapper mb4 clear-both\" data-ember-action=\"\" data-ember-action-12904=\"12904\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you a Flower Shop looking to increase retail visits and online orders ? I was instrumental in helping an online flower shop increase conversions from 1:30 to 1:3 in only two weeks. How did I do it? By using high tempo A\/B testing and some aggressive cart layout fixes: 1)\u00a0Customers looking for flowers don\u2019t &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/usetrue.com\/blog\/how-i-increased-a-flower-shops-conversions-by-900-in-2-weeks\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How I increased a Flower Shops conversions by 900% in 2 weeks.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":94,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/posts\/79"}],"collection":[{"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":2,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":434,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/posts\/79\/revisions\/434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usetrue.com\/blog\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}